Insight Owl is designed to transform complex marketing data into clear, easy-to-understand reports that can be shared with business owners, marketing teams and senior stakeholders.
Every report is generated using your unique Brand Voice Print, which you created during the onboarding process. This helps ensure that reports are written in a style that reflects your business and your preferred way of communicating.
How Insight Owl Uses Your Tone of Voice
During onboarding, you were asked to provide information about your business and complete a Tone of Voice analysis.
Insight Owl uses this information when generating reports, helping to produce summaries that are consistent with your preferred writing style.
Whether you prefer a more professional, technical or conversational approach, Insight Owl adapts the language used throughout your reports.
Changing Your Tone of Voice
If you’d like your reports to sound more formal, more strategic or more conversational, you can update your Tone of Voice settings at any time.
To do this:
- Log in to Growth Gorilla and friends.
- Click Menu.
- Select Tone of Voice.
- Update your tone preferences and save your changes.
Any new reports generated after making these changes will use your updated Tone of Voice settings.
Tailoring Reports for Different Audiences
You may want your reports to suit different audiences.
For example, you may prefer:
- Executive-level summaries for directors and board meetings.
- Marketing-focused commentary for your internal team.
- More technical reports for digital marketing specialists.
- Simple, plain English reports for business owners.
Adjusting your Tone of Voice helps Insight Owl present the same data in a way that’s more appropriate for your intended audience.
Customising Your Reports
Every report generated by Insight Owl can be edited before you download or share it.
You can:
- Change report titles.
- Edit the written commentary.
- Add your own observations and recommendations.
- Remove sections that aren’t relevant.
- Reorder sections to suit your preferred format.
This gives you complete control over the final report while saving hours of manual reporting time.
Creating Management Reports in Minutes
Insight Owl is designed to remove the time-consuming process of writing marketing reports from scratch.
By combining live marketing data with your preferred Tone of Voice, Insight Owl enables you to create comprehensive, professional reports in minutes, allowing you to spend less time reporting and more time making strategic marketing decisions.