The Traffic Sources report helps you understand where your website visitors are coming from. Knowing how people find your website is one of the most important aspects of digital marketing.…

Bounce rate is one of the most misunderstood metrics in website analytics. Many business owners see a high bounce rate and immediately assume something is wrong. In reality, bounce rate…

Users, sessions and page views are three of the most important metrics used by web analytics platforms such as Google Analytics. Together, they help you understand who is visiting your…

The Website Traffic report is one of the most important reports within Insight Owl. It provides a clear view of how many people are visiting your website, how often they…