If some of your reports appear empty, incomplete or contain less data than expected, don’t panic.
In most cases, the issue is caused by a missing integration, an incorrect website domain or a lack of historical data available from one of the connected platforms.
The good news is that these issues are usually quick and easy to resolve.
Why is no data showing inside Insight Owl?
The most common reason is that the website domain entered during onboarding is incorrect.
Insight Owl gathers data based on the domain you provide when setting up your account. If that domain has been entered incorrectly, the platform won’t be able to retrieve the information needed to generate reports.
This can result in empty dashboards or missing report sections.
How do you check your website domain?
You can review and update your website details at any time.
To check your domain:
- Open the main menu.
- Click Settings.
- Select My Account.
- Review the website domain listed on your account.
- Correct any errors if necessary.
- Save your changes.
Once updated, Insight Owl will begin gathering data using the correct website address.
Have you connected Google Analytics and Google Search Console?
If your Google integrations have not yet been connected, some reports will be incomplete.
Google Analytics and Google Search Console provide important information relating to:
- Website traffic
- Users
- Sessions
- Traffic sources
- Impressions
- Clicks
- Average position
Without these integrations, Insight Owl cannot generate complete traffic and search visibility reports.
If you have not yet connected your Google account, we recommend doing this first.
Why are my Website Traffic and Traffic Sources reports empty?
These reports rely heavily on Google Analytics data.
If Google Analytics has not been connected, Insight Owl cannot access information about visitors, sessions or traffic acquisition.
As a result, reports such as:
- Website Traffic
- Traffic Sources
may display little or no information.
Once Google Analytics is connected, these reports should begin populating automatically.
Why are my Google Search Console reports empty?
The Google Search Console report requires an active Search Console connection.
Without it, Insight Owl cannot access Google’s first-party search performance data.
This means information such as:
- Impressions
- Clicks
- Click Through Rate (CTR)
- Average Position
will not be available.
Connecting Google Search Console will resolve this issue in most cases.
Why is there very little data in the Rankings and AI Visibility report?
If your website is brand new, there may simply not be enough data available yet.
The Rankings and AI Visibility report uses SEMrush data to assess:
- Organic rankings
- Search visibility
- AI visibility
- Keyword performance
New websites often take time to be discovered, indexed and analysed by search intelligence platforms.
If your site has only recently launched, it is normal to see limited data within these reports initially.
As your website gains visibility, additional data will become available.
Why is my Links and Domain Authority report empty?
This report relies on backlink and authority data.
If your website has very few backlinks or is newly launched, there may not yet be enough information available for SEMrush to report on.
This can result in:
- Low backlink counts
- Few referring domains
- Limited authority data
This is particularly common for new businesses or recently launched websites.
As your website attracts links from other websites, more information will begin appearing in the report.
How can you see previously generated reports?
Insight Owl stores your historic reports for future reference.
If you’re looking for a report you’ve already generated:
- Open the menu.
- Navigate to Settings.
- Select My Account.
- Open the History tab.
Here you’ll find previously generated reports available for review and download.
This can be useful when comparing performance across different reporting periods.
What should you do if the problem continues?
If you’ve checked your domain and connected your Google integrations but are still experiencing issues, there may be a configuration problem that requires further investigation.
In this situation, we recommend contacting support or using our Concierge Service.
A member of our team can review your setup and identify any issues preventing data from being collected correctly.
How does the Concierge Service help?
Our Concierge Service provides direct access to one of our human analytics specialists.
They can help with:
- Domain configuration
- Google Analytics setup
- Google Search Console setup
- Integration troubleshooting
- Data verification
- Account configuration
This service is ideal for business owners who want expert support without spending time diagnosing technical issues themselves.
How do you purchase the Concierge Service?
To access the Concierge Service:
- Open the menu.
- Click Settings.
- Select Subscription.
- Purchase the Insight Owl Concierge Service.
Once purchased, a member of our team will contact you to arrange support.
How do you raise a support ticket?
If you’d prefer not to use the Concierge Service, you can contact our support team directly.
Simply raise a ticket through the Insight Owl Help Desk and provide as much detail as possible about the issue you’re experiencing.
Including screenshots and details of the report affected will help our team investigate more quickly.
What should you do next?
Start by checking your website domain and confirming that Google Analytics and Google Search Console have been connected correctly.
In most cases, this resolves the issue immediately.
If you’re still having trouble, our Concierge Service and Help Desk team are available to help get your account configured correctly and your reports running smoothly.