Insight Owl has been designed to make reporting quick and easy.
Whether you’re a business owner who wants a simple overview of performance or a marketing manager preparing reports for a board meeting, Insight Owl allows you to generate and email professional reports in minutes.
The platform gives you two options. You can either customise your report before sending it or generate it instantly using the Quick Export feature.
How do you access reports in Insight Owl?
From the home screen, you’ll see the five main reporting areas available within Insight Owl.
These include:
- Website Traffic
- Traffic Sources
- Google Search Console
- Rankings and AI Visibility
- Links and Domain Authority
Clicking on any of these reports allows you to view the data directly within the dashboard.
If you want to create a downloadable or emailable report, you’ll need to use the Generate Report function.
How do you generate a report?
To create a report, click the purple Generate Report button on the dashboard.
You’ll then be asked to select your reporting period.
By default, Insight Owl analyses the previous 12 months of data, but you can also select:
- This week
- Last week
- Last month
- A custom date range
Once you’ve selected your preferred period, you’ll be given two options.
What does View and Customise do?
The View and Customise option allows you to edit the report before exporting it.
When selected, Insight Owl generates a full report and displays each section individually.
You can then:
- Review the data
- Edit commentary
- Remove sections
- Add additional notes
- Customise the narrative
This functionality is particularly useful for marketing managers, consultants and agencies who need to tailor reports for board meetings, leadership teams or client presentations.
The AI-generated summaries provide an excellent starting point, but you retain complete control over the final report.
What does Quick Export do?
Quick Export is the fastest way to generate a report.
Rather than reviewing each section individually, Insight Owl automatically compiles the report and prepares it for export.
This option is ideal for users who need a report immediately and don’t require any additional editing.
The report can be generated in just a few clicks, making it perfect for regular reporting and performance updates.
How do you send a report by email?
After selecting Quick Export, you’ll be given the option to either download the report or send it directly to your email address.
Simply choose the email option and Insight Owl will generate the report and deliver it to the email address associated with your account.
This allows you to access the report later, share it with colleagues or forward it to stakeholders without needing to manually download and attach files.
When should you customise a report instead of using Quick Export?
If you’re preparing reports for:
- Board meetings
- Leadership teams
- Clients
- Investors
- Department reviews
then the View and Customise option is usually the better choice.
It allows you to add context, explain performance trends and tailor the narrative to your audience.
For regular weekly or monthly reporting, Quick Export is often the fastest and simplest solution.
What should you do next?
Head to the dashboard and click the Generate Report button.
Select your preferred date range and decide whether you’d like to customise the report or export it immediately.
Within minutes, you’ll have a professional marketing report that can be downloaded or sent directly to your email, helping you turn complex marketing data into clear, actionable insights.